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Free iPhones for you and your family? Sounds too good to be true doesn't it? The latest craze sweeping the internet is affiliate marketing, and it's building up quite a head of steam. There are of course sceptics, but those who have been getting involved seem to be happy enough, and the affiliate sites themselves seem to be growing in number. They promise iPods, iPhones, digital cameras and PS3s to 'members' who sign up for a trial promotion, and get others to do the same. Are these sites for real, are they a scam and how can they afford to give stuff away for nothing? Read on and I'll explain. So what is affiliate marketing? Affiliate marketing is a clever way to get people to sign up to what you are offering. The most common form is google ads which appear as hyperlinks next to the google search that you just performed. When these links are clicked, a commission is paid to the person hosting the link either when someone clicks on the link, or when they buy something from the site. Typically this is small, but in the case of many sites, they can be substantially higher. How do these sites make money and still give away iPhones and PS3s? It's easy to understand when you study it a bit. To claim your 'free' gift, you need to join up to a site such as kudosnetwork or freebiejeebies (for UK, USA and Canada) and sign up to a promotion such as an online film rental trial. Once you've done this, you select a gift that you want which will have been attributed a certain number of referrals. The higher the number of referrals the higher the value of the gift. Say you needed 18 referrals for your gift, you would need to get 18 people to sign up via your link. By the time your 18 friends have managed to get 18 more friends to sign up, the site has 324 customers, by the next 18, that number has risen to 5832. In a very short period of time, the numbers stack up very quickly, making a lot of money in commission for the site owner. Advertising as we know it is changing form. This is one of the new forms. It is targeted specifically, and it involves you the consumer, doing the legwork, incentivised by the shiny techno-goodies they are offering you. It's not technically 'free', it involves some time, one trial, and a lot of willing friends to help you over the line. How do the site owners make money? They make a commission for everyone who takes out a promotion. They pass on some of this to you. As you are doing the legwork, you are identifying the people and persuading them to sign up; ruling out those who it would be wasted on. You are filtering out, through your knowledge, those who would never sign up. Effectively, you are doing the donkey-work, and the site owner is just sitting there and taking his cut. So as you can see, there's quite a lot in it for him. But if everyone completed their referrals, wouldn't the site lose money? In theory, if everyone achieved their referrals targets, got 18, or however many, people to sign up and claimed their free iPhones, the site might make a loss. But in practice, this never happens. Some sign up themselves then forget about it, some sign up a few people and then lose interest, These people have signed up and received nothing in return. There are many people who fall into this category. It all comes out in the wash. If it didn't, the number of referrals required per 'gift' would rise until the site was making money. The sites always make money. That's good news because it means you get paid too. And what about the advertisers? If everyone cancelled their free trials, would they not lose out? Possibly, if we were living in an ideal world, but people are people, and there's a finely balanced pool out there who all behave differently. Do differently it's almost predicable. Many will take out free trials and cancel them, many more will forget, and some will actually enjoy and use the service they signed up for. The companies who advertise get an opportunity to get you interested in their product, and if they win, they get a customer. So, is affiliate marketing worth getting involved in? Well, it's up to you. If your time is worth big dollars, I would say, no. If however you have a bit time to spare and like to explore clever and challenging ways to generate referrals, then why not give it a go. You really haven't got much to lose, have you? The two main sites for UK, USA and Canada are Kudos Network and freebiejeebies Enjoy! About the Author: check kudosnetwork AND freebiejeebies for additional information about how to start collecting your free gift. Also check thebestthings.co.uk for further tips and to make your affiliate selling additionally profitable. |