| Is Viral Marketing A Good Way To Build My Traffic Business? |
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If you ask the question of how to get more website traffic, you'll often get this response - 'go viral'. Sounds interesting, but what does it actually mean? How does it work, and is it effective? That's three solid questions that need answering, so let's get started... Drawing an analogy from the medical world, viruses multiply and spread by a process of self-replication without any help from outside influences. Once they start to replicate, they are difficult to stop. This term has been used in the marketing niche and called 'viral marketing'. It was never really called that in the days before the internet took off, but the idea still applied way back then. The basis behind viral marketing is giving something of value to somebody else, for free. Whatever it is you give away has links to your website, or needs people to use your product. The item that is given away is enjoyed by the people that use it, and in turn, they are encouraged to pass the product on to other people. The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control. If successful, a viral campaign can create a flood of traffic which won't stop even if you wanted it to - a marketer's dream! So this all sounds good, but can it really be effective? The simple answer is that yes it can (and does) work, and work very well - for some companies, viral traffic is the main source of traffic to their business websites. You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting. YouTube is one of the best examples of viral marketing that works well. Their videos are easily shared to other users either online or through email. You could make a short video about your subject, or even screen shots, and once you've uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you'll have people falling over themselves to watch your video! Videos can be shared on websites as YouTube gives you the HTML code to copy and paste the video right into any webpage that you want. Also, when the video finishes, YouTube will ask the person watching if they want to watch it again, or forward it on to others just by clicking a button. This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let's not make any false claims, the first few times you do it, you'll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic. About the Author: Discover more info on how you can make money online with the my traffic business review site here: http://www.mytrafficbusinessbonus.org |