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SEO for Microsoft’s New Search Engine, Bing

Bing is going to change the way we view and work with SEO. Bing is going to change a whole lot of our techniques. Now we will not have to submit our site to search engines or get links, so that we can get indexed. Microsoft's Bing is going to change all that.

You may well ask what we should do to get our websites on the top in Bing and how should we work with Bing to get noticed?

Here are some tips

First of all check and ensure that the MSNbot (Microsoft’s spider) is allowed to crawl and index your website. Normally a robot txt file is used. Use this to allow Bing to index your site. These txt files can allow or disallow spiders from indexing the page. Seek your webmaster’s or technical person’s help.

Keep your url simple. Complicated urls are difficult to index. Do not keep changing them. This is useful for any website owner as not only spiders, even people who link to your website and bookmark it will find complicated links difficult. Do not keep changing your domain either. You lose out on ranking.

Title is very important. Make sure that the title relates to your business and to your product. You must also have links that are out. Most marketers do not favour this since they feel that Google will lower their ranking. With Bing you must link out.

Text is important for Bing. The older search engines did not care about the amount of text the webpage contained. Bing however likes the webpages to have long articles of minimum 350 to 400 words of text.

Bing appears to put a lot of stock into how long ago a domain was registered. For marketers, this means that you may look to purchase older domains if you want to get on good position in Bing.

Another must for a ranking in Bing is excellent code. The MSNbot will be unable to index your page if your website has broken links. So ask your webmaster to ensure that the coding is correct, you have well formed codes and no broken links. If you are a technical person, check the coding, close all the paired tags and link your pages properly.

In case you have moved to a new web page, set your older web page’s url to the new webpage. Since Bing likes text, you can put up an article stating the reasons for your move and if the move is temporary or permanent.

Be careful about malware, JavaScripts that are harmful. Bing even lists links to malware on other websites as Malware. It will blacklist your website.

Of course links are important for Bing as for other search engines. So spend time developing backlinks and ensure that your website has quality content. In the end, this is what works for all SEO, quality content, relevant keywords and backlinks.

Illegal SEO Techniques

Every one talks about SEO these days and you, as an internet marketing company would like your website tweaked so that you can benefit from this technique too. So, you will do what countless others have done, hire a professional to optimize your website.

However, you need to watch out for certain techniques that will actually backfire and get your site blacklisted by search engines.

1. Link Farms

This technique is also known as spamdexing. Link farms are websites created solely for containing links that point to your website. Alternatively your SEO professional may create network or websites linked to each other. There was a time when this strategy actually worked and gave the website high ranking. Now, however, search engines have been updated and blacklist your website. This will backfire on you badly. So if your SEO expert tells you that they will build you many pages on various domains that link to your website, do not work with them. They would be spamdexing and your business will suffer.

You should also keep checking your domain name in the major search engines for sites that are pointing to you. If you see domain names that are actually a meaningless string or words or pages that are simply links, get your SEO expert to remove them immediately. You should be firm and ask them how this appeared in the first place.

2. Gateway Pages

These are not even visible to the human eye. These pages are just a script that redirects the search engine to your website. This process is known as cloaking. This is also considered illegal by Google and other search engines. Landing or Gateway Pages that work are in the form of a well written article that people can read and they are not cheated into clicking or being forcefully redirected to your website.

As a non technical person, you may not recognize these cloaking devices. You need to ask them point blank if they are using this device. Do not swallow any story about the script being unique and Google not being able to sniff it out. The fact is that this is trickery and Google is run by technical people who will find this out and penalize your website.

3. Keyword Stuffing

You may be familiar with meta tags, tags and other scripts in the tag category. Key word stuffing is the oldest SEO technique and the first to be banned. Key word stuffing was banned because people started making the text in the same color as the background so that humans could not see it but search engines could. Now search engines are intelligent enough to sense that you are using these words inappropriately and they ban such websites. You need to view the html code. For that, open the website in your search browser, then click “view” and then “sourcecode”. On the webpage, if you see a whole lot of keywords repeated hundreds of time, then your webpage has been stuffed. This is illegal.

4. Scraper pages

These again are illegal because they display content automatically taken from popular websites. These sites are set up to display adsense. However, search engines have become good at banning such websites. You need to keep monitoring your website and closely observe what your SEO expert is doing so that you are protected from these illegal techniques.

How to get Backlinks for your website

Every one talks about backlinks for effective SEO. A reader is bound to be a bit confused. Let me first explain what a backlink is. A back link is when another website links back to yours. The links assure search engines that your website is not an automated piece of nonsense but genuinely does some work on the internet and they start taking interest in it.

The very first step is to ensure that your link has an Anchor Text. The key words that you are popularising need to be a part of your back link. This is important and the foundation of your SEO campaign.

Building backlinks is time consuming and tedious. Some of the methods are
·   Comment on other blogs. This is free but time consuming. The best part is that when you comment on blogs that are relevant to your website and they comment back, the links are valuable and build your standing. When you comment on other blogs, do not use your name in the name box, you must use your Anchor Text. When the comment is displayed, the name field is the one that is displayed, and this way you get publicity for your anchor text.
·   You could enter into a link exchange with other webmasters. Many webmasters agree.
·   There are link services, some free and some paid. Free services trade links for you with hundreds of websites and you are supposed to put their code into your website so that other website links can be displayed.

My personal favourite method is using a small Google tool called Google Alerts. Basically this tool alerts you by mail if anything relevant to your search comes up on the net. If you enter your Anchor Text or keyword along with your email address you get a mail every time your key word comes, and it gives you a link to that information.

Now you can visit those links and check out what is new in your field. You could comment on those websites, on the news articles or other content pages. The list and the possibilities are endless. All these contents can be then linked back to your blog.

Consider the publicity your business will receive, not to mention how much this can improve your presence on the internet. Any time any new information comes up, well, like clockwork, the link appears in your mail and you have a new source to interact with. Needless to mention you get another place to link back to.
In a short while, you will know everything there is to know on your niche, the breaking news, new developments and new players in your field. It is like having a real time news feed about what is happening globally in your niche.

So if you are looking for a tool to help you with your SEO and build you backlinks, you can use Google Alerts. It is fast, effective and completely free. Google keeps updating its index and you get to know what is happening. And of course, you build more back links.

Content plus Social Networking for SEO

There used to be a time when the only reliable way to find information online was to use a search engine. After the advent of the latest thing on the internet, i.e. Web 2.0, which can also be explained as “dynamic and interactive websites”; people can use recommendations of other people to find information.
Social Bookmarking is a very good example of this genre. Websites like Digg, Furl and Del.icio.us are used by people to share their favorites and users tag these websites with keywords that they feel are appropriate.
People prefer this way to search for information as it has a human touch to it. The most voted website definitely comes on top.
Other social bookmarking sites are Technocrati for blogs and MySpace. YouTube and BlogTalkRadio are other powerful social media networks which are revolutionizing audio and video. However these are untapped as of now. They are going to change the face of the internet and marketing.
The truth is that Social Networking is going to eclipse the major search engines like Google and Yahoo!. If you do not have a position on any of the popular social networks, your website or company will suffer.

If you are familiar with working with media, you should find social networking easy. The principle by which media operates is to give a good enough story, or a resource or tip and soon an army of satisfied people spread the word about your business. This translates into referrals and sales. This is the human touch. It works much better than search engines because referrals from social media convert into sales at a much higher percentage.
You can use articles and blogs. The content should be very interesting and should capture the imagination and interest of your target market. Then promote these articles using social bookmarking and blogging networks. One way to do this is by using popular bloggers who will write about your product and company and this will generate traffic. If your target market is young, networks like FaceBook, MySpace can be used for your promotional campaign.

SEO for social networking is simple. Internet users use tags to find information. The tag is your keyword. You need to use tags that are relevant to your business to dominate your niche.
You need to creatively use both social networking and search engines much like land based business use cold calling as well as media. Search engines are the traditional old way of doing internet marketing and social networking is the new trend. A mix of both will be excellent for your marketing strategy. Using social networks like Digg and MySpace will definitely help increase your search engine ranking. Google will take note of your popularity and will put you on the front ranks as an authority in your niche.

The Importance Of SEO Keywords In Article Marketing

Every internet marketer who has hopes of earning from the net has learnt this. It is important to get traffic. One needs an insane amount of traffic to earn even a few dollars on internet. In order to get that insane amount of traffic one has to learn and use SEO key words.

This is the reason why article marketing is such a huge business today and it is increasing every day. Online business will not survive without SEO articles. Without expertly written SEO articles, it is increasingly getting difficult to stand out on the internet and drive traffic to your website. Marketing is the foremost challenge that can drive a person to frustration and make him abandon any hope succeeding in his internet business. The internet changes very fast and in order to keep up with the changes and earn money can be a time consuming task. This task is made simpler with the help of properly placed, well linked SEO articles.

Now I draw your attention to Small Businesses:
Small businesses face a very big challenge. They need to get noticed and stand out in the crowd. So how can small businesses stand up and get noticed? This is a simple question and the reply is simple too. They can use articles using SEO keywords. They can either write them or get them written. They can submit these articles to various websites. These articles need to link back to their own website. This is just putting the entire concept of article marketing simply. However it is important to understand the workings of the search engines and the concept of optimizing your website and your articles and making them search engine friendly. This is the only way to get the most out of your articles and improve your website’s position in search engine rankings.

To paraphrase it simply, the more SEO keywords you have, the better chances you have for the crawlers to index your website and thereby improving your search engine ranking.

Article Marketing: How to effectively use it:
If you use the right strategy in article marketing, you will get higher search engine ranking and more traffic. So you need to have excellent high quality content on your website. This is the most important thing. You need to understand that content is King. Content is what search engines are looking for. Small businesses often have owners who are short of time. They are handling several areas of their business and find it difficult to be writers, web masters and marketers. You need not worry. There are professional SEO writers and you can hire them to create the content.

This will definitely help you by increasing your sales. You may have tried your hand at article writing and perhaps the content has not worked for you. Remember this, even if your website is not SEO optimized, great content will bring it to the first page in your niche. So use great articles to help you increase your traffic and sales.

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