SEO or Search Engine Optimisation is the term used for making a website specially designed for easy indexing by search engines. All businesses are very aware that their websites can reap huge profits by using SEO to improve their ranking on search engines.

Given below are five tips that will help even a novice benefit from SEO Optimization

1. Page Title Optimisation When the search engine spider crawls on to the your page, the first thing it sees or reads is your page title.  It goes without saying that your page title has to be SEO friendly.  This is of prime importance if you want your page to have any kind of ranking on the internet.  Your page title should accurately describe what your website deals in, and it should be sleek.  It should focus on the main subject, product and key phrases.  This is what gets your page indexed by the spider.

The tag is placed in one part of your .html page.  This is the most important step to optimizing your website.  This tag is what Google indexes, and so do other search engines.

Therefore your page title needs to use these keywords
1.    Content heading

2.    Paragraph tags
For example, if you have a health and weightloss website, you should use key words like “lose weight naturally”, “permanent weight loss” in both your heading and your paragraph tags.

2. Text Links or Anchor Text Do not make the common mistake that novices often do.  When linking your pages together, do not simply link with a “click here” or “read this to understand more”.  Use more text describing the product and show how the other page is related to what you are selling.  Link with a “click here to learn more about easy and effective exercises” or “Let me show you how to get rid of those excess pounds”

3. Content is King Have loads of relevant content since this is the important factor of SEO.  In fact if you have excellent content the crawlers will find your page regardless of the fact that it is optimized or not.

4. Incoming Links Spread some link love, buy some link love.  Search engines love the “genuine authority” that they feel your website gets from having other pages linked to your website.  If you can get established businesses linking your website, it will get you top ranking.  You need to develop those backlinks.

5. Build your brand by file names Name your pages.  Each page is searched separately.  Here is a scope for self advertisement.  Have your main landing page named “Lose Weight The Natural Way” and the next one, “Permanent Weight Loss_Lose Weight the Natural Way” and so on and so forth.  This will not only build your brand, it will also help you get top ranking.  Use dashes, underscores etc.  Google treats them as valid extensions and you can use this information to help yourself.

Apply this information and you will soon achieve good ranking with search engines.