So what if there are ‘n’ numbers of websites on the internet. So what if all constantly vie to be at the top. So what if your own web pages are not optimized to be in contention. So what if they all get buried amongst the back references. Do you still want more reasons as to who needs SEO or Search Engine Optimization? We actually cannot blame you, because there are existing site owners out there who are lagging behind and not realizing that they too need SEO, so we shall attempt to open your eyes to the reality.  

Studies of the net movements have clearly indicated that most search engine users rarely click past the first two or maximum three pages of any search results. In fact, many don’t even click past even the first page because they have found what they were seeking in their search. I can almost feel you nodding on that from your personal experience. But what this clearly spells is that the site hit numbers are quite irrelevant if that does not figure in the first three pages of any search. For all practical purpose, it may as well be invisible. And just because you are not doing SEO for your website, rest assured that someone else is but only to harness and divert the web traffic to their own site. Now that should be sufficient reason to understand why or who needs SEO.

It is important that we know there are two aspects to the SEO. There is the On-Page SEO which in reality optimizes individual pages of search engines in conjunction with carefully selected keyword or key phrases. A good design or the properly chosen keywords do actually initiate the search engine spiders to find your site. It is also important to know that SEO is done on a page by page basis, and not for the entire site. So the optimization of keywords will need to be checked on each page.  

Now that we know something about the On-Page SEO, let us check out how the Off-Page SEO complements the former for optimizing the overall SEO. After all, you need the SEO, and you should know what the SEO can provide. Presuming that your site has made it into the first two pages, we now need to get a better ranking for the search results. The Off-Page SEO does precisely that by acquiring links to your site. Understand that each link that points towards your site is an added vote of confidence that tells the search spider where to head. So with more links on your site, the SEO increases your prospects at the rankings. See? It’s you who need SEO.  

Many people believe that just the act of building a website ensures the network success. It’s very competitive out there, and only if you understand that you need SEO, will you be able to get some attention. And if you adopt both aspects of the SEO, you are definitely headed towards the area of maximum exposure and good ranking.