Google Caffeine Is Going To Change SEO As We Know It

by TimBeachum

Maybe by some slim chance in hell you haven't heard the news that has been shaking the entire Internet Marketing community. The next generation of search engine technology is almost here, and it's called Google Caffeine. This is Google's new beast that will be used to index the world wide web.

Google Caffeine is more than just one of Google's frequent updates, they are going to release a complete overhaul of their search engine. Google 2.0 if you will... They have improved their search technology as well as the algorithm used to index your website.

According to Google's Spokesperson Matt Cutts, the search engine giant already has one database online, but the full blown version will be released right after the Holidays. As most of you know Google has usually made their infamous changes right around the Holidays which caused a lot of ruckus among Internet Marketers.

Finally a webmasters dream come true. It would appear that Google has finally started listening to the cries of the Internet Marketers. As of late Google has been a little more forthcoming as far as how they index web pages. The real shocker was when Google opened up and allowed a selected few to beta test an early version of Caffeine. The even bigger shocker was yours truly The SEO Bully was one of the selected few.

I voweled to deliver top-notch information to those on my list. As I was beta testing I was constantly reporting feedback back to my students. Now I'm going to release this information to you, but I must forewarn you - I am sharing my educated opinions based on my personal test results. I also compared notes with a few other Veteran Internet Marketers. I am saying this to say - DO NOT go changing your entire business model around based on the information you get from me. Please, please, please, do your own testing. If you have any experience in Internet Marketing you know that Google changes their plans at the blink of an eye.

Now that I have put my little disclaimer out there on the table, let's move on shall we? Here is a little scoop straight from the mouth of Google if you will. They are throwing a new criteria in the mix. With there new search engine face lift, "Site Speed," or how fast your site loads will now play a factor. My test results also show that Caffeine will be penalizing websites for broken links.

Although the quality of your website is already taken into consideration it has gotten a promotion and plays a bigger role in your rankings. Take a quick second and put yourself in Google's shoes. After all they are no different than any other company that is putting out a product or service. If there product is of poor quality it reflects badly on everyone involved. Keep in mind that the key to Google's success is their SERPs (Search Engine Results Pages) this is their source for their online revenue. As a business it is Google's job to do whatever they have to - to keep their search results fast, relevant, current and above all it must be of the highest quality.

On page optimization will hands down play a major factor when it comes to receiving top page rankings with Google Caffeine. According to my test results Google will be going back to focusing more on unique content, page design, navigation, title and meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and my favorite one... Social Bookmarking. If part of your online revenue is made via Google Adsense you may want to develop some sort of contingency plan. If Caffeine is going to take bounce rate into consideration, websites that are geared towards Adsense may find their rankings plummeting, since they normally set up their sites specifically to get high bounce rates.

Even if Google changes the entire game plan, the one thing that I am still confident in is this... Social Bookmarking will play a huge factor in their new algorithm. I am willing to bet the house on that. Before my email is bombarded asking me I will just put it out there now. YES... Twitter and the amount of retweets your site receives will play a major role in your rankings. If you don't currently have a twitter account I highly recommend that you get one right now.

Hold on before you start getting all nervous. I can just imagine all of the Internet Marketers reading this clinching their fist and yelling towards the sky, "DAMN IT GOOGLE YOU HAVE SCREWED ME ONCE AGAIN!!!!" Well before you take it that far let me tell you something... This may very well be the best thing that has ever happen for the small online entrepreneurs. If Caffeine is anything close to what the beta version was like, it would appear that Google is trying to level the playing field by doing a way with the unfair practices of link buying. We all know that if you have enough money you can buy your way to the top of the search engine results. All indications show that Google is attempting to do away with this problem.

My test results for backlinks came up inconclusive time and time again. With that thought in mind here is my suggestion. Keep building backlinks it damn sure couldn't hurt, as long as they are quality backlinks i.e. article directories. Keyworded domains and good content combined with a few other on page factors did weigh in pretty high.

Here's a little secret straight from The SEO Bully's little bag of tricks that I haven't seen anyone else reporting on. According to my test results Google is some how indexing the audio of video files. Yup... You heard me correctly... My research has proven that when I use my keyword phrase within the first 15 to 20 seconds of my video that it ranked higher than when I didn't. That one little tip alone is priceless.

About the Author:

If you are tired of all the B.S. out there on the Internet come join the SEO Gorilla tactics family by opting in to my list (it's free), and follow me on twitter. I have started doing real case studies that will allow you to dominate the search engines and take your competitors lunch money! Visit SEO Gorilla Tactics and optin right now. Then go join The SEO Bully on Twitter.