| Using Videos For a Better Conversion Rate |
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Online video publishing has indeed taken the Internet by storm in recent years, using these videos for internet marketing in order to promote your product isn't a new idea but most people have not heard about this yet, which is too bad because this is the next big thing in internet marketing. Internet is full of information and the average attention span of a web user today is measured in seconds. When people use the search engines to find something, they will find thousands, even millions of search results; if they click on your link and go to your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. This is your only chance to get the attention of your potential customer, if you can get your customers attention with a clear message if you have a video on your first page that entices the visitor they may stay to watch and then click through your site to read more. You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? Unfortunately it is not that easy, if this is your plan you must understand that this is not going to give you much of a different conversion rate. If you want to use video to market your products you need to know that there are a few rules to follow if you want to succeed in using video for your marketing efforts.: 1. Get Your Video Seen When using a video as a effective marketing technique, it must be able to see by as many web users as possible. Keeping this in mind, just publishing your video on your own site is not enough. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites. 2. Small File Sizes Load Fast Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. For web pages that take longer than 7 seconds to load risk the chance of potential visitors to click away to a different site. There for you need to make sure your video file size is small and the video loads fast in order to keep the potential customer at your site. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format. 3. Let Them Know It's A Video, A Short Video While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won't play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product. Let your potential customers know that it is a short video. No one wants to sit through a 30 minute presentation on the history of your company; Stay on track and keep your video as short as possible while keeping it full of pertinent information. Using the tips above will give you a great advantage above your customers, again don't just put up any old video, make sure the video is targeted to your website and website visitors, this will make your videos much more effective. About the Author: Have you been looking for a desktop screen recorder or Record Screen? Then visit our website for the best: Screen Capture Program. |